Precision Home Group strives to go above and beyond. At the end of the day, you aren’t buying four walls and a roof -- you’re choosing the future that you want to be a part of.
There are a lot of things that go into selling property, and we want to give you some tips and tools to help you get your home sold! Some of the Items you might find useful in this article are:
What We Can do for You
There are dozens of tasks that we take on as Realtors. From marketing to listing paperwork, negotiations and more. In the grand scheme of things, we are helping you achieve your goals to live the lifestyle you want to live. But in case you're interested, Here are the details of what we provide.
We Put You First
To the best of our ability, we fight to achieve your goals. Whether that’s to sell your home to upsize, downsize, or buy a yacht -- we’re on it. Your best interest is what we have in mind. We keep you informed throughout the process and do everything we can to make things go as smoothly as possible.
The Price Is Right
Pricing a home is just as important as marketing it! With our expertise in home sales, we don’t aim to flatter you by telling you that your home is worth more than it is. We value telling you the truth and giving you the information to make the best informed decision -- even when it hurts. It’s not hard to find a “yes-man” who will tell you whatever you want to get your business. That’s not how we operate.
Home Marketing
We go to great lengths to get your home plastered everywhere we can. From photos to our extensive social media campaigns, flyers, open houses and more.
Listing Timeline
We want you to be prepared when you go to sell your home -- and understand every necessary step to help you be successful in getting there. Take a look at our listing timeline to get a better understanding of the process.
Home Preparation Tips
People want to envision their future in your home. The little things can help make a difference! The more minimal your items, the more they can place themselves there.
Curb Appeal
• Tidy up the grounds, porches, and garage.
• Keep the lawn trimmed and edged. Make sure that your yard is clean of refuse.
• Your front door gives a vital first impression. Be sure it is scrubbed clean & painted if necessary.
• Manage visual landscape to improve curb appeal.
The Magic of Minimalism
• Make the buyer feel at home by minimizing personal statements like unusual colors or heavy odors from pets, tobacco or cooking.
• Keep all steps clear of hazards.
• It may be necessary to put items in storage to really slim down the amount of items in your home.
First Impressions
• Bathrooms and kitchens help sell homes. Make them sparkle. Add color with fresh flowers and linens. Wash dishes, put away clothes, straighten up newspapers, etc.
• Tighten door handles and railings.
• Let there be light! Don’t forget to have all light sockets filled with bulbs. Illumination is like a welcome sign.
• Make up beds with attractive bedspreads.
• Consider carpet cleaning and/or wood polish.
Create Mental Space
• Keep pets and children out of the way when showing.
• Do not discuss anything concerning the sale with customers. Let the Realtor discuss price, terms, possession and other factors with the customer.
• Clean cars in the driveway gives a good impression.
• Neutralize the environment when possible.
• Leave showing to the Realtor.
Staging and Scrubbing
• Have windows, blinds and curtains sparkling clean.
• If any decoration is needed, do it now! $20.00 worth of paint may result in a $100.00 price cut (mailbox, kitchen, etc.).
As much as we’d like them to, buyers often can’t see past the little things -- dirt, bad paint, etc. These all detract from what they’re really looking for!
Home Preparation Checklist
There are probably a dozen ideas running through your head on how you should properly prepare your home for the market. Here is a list of items for you to check off to make your life a little easier! After utilizing this list, your home will look beautiful and it will be more than ready to show to potential buyers.
Tidy Up the Exterior of Your Home
- Create curb appeal by tidying the front yard
- Make your front door feel welcoming
Minimize
- Clear surfaces whenever possible
- Slim down on items you have visible
Cultivate Great First Impressions
- Make sure your home is well lit
- Keep scents neutral
- Clean the areas that will distract from the home
Create Mental Space
- Remove distractions whenever possible
- Remove personal photos for privacy
- Give the buyers their space
Staging and Scrubbing
- Remove dirt or stains as much as possible
The Photo Process
Taking the right photos is one of the biggest influencers in marketing a home. We take great pride in having excellent photography and we want to put the best foot forward on your home! Here is what to expect when the time comes:
Have Your Home Ready to Shoot
If you’re not a photographer, or familiar with staging a home, sometimes it’s easy to look over the small stuff -- the mop in the corner, the plethora of items you like on the bathroom sink for convenience, the used towels in the bathroom, or the assortment of kitchen appliances you keep within arms reach. These often have the ability to distract from the main subject -- your home! If you’re unsure if something needs to be put away, ask yourself “would this look good in a photo?” (Hint - we don’t typically take photos of smaller closets - use them!)
What to Expect?
Depending on the size of your home or the amount of staging required, you can expect to have 2-3 people on site to help with the photography process. This is typically one photographer and one or two people from our team to facilitate the photos. This can typically take 1-2 hours depending on how fast we are able to work. (Again, this is contingent on the size of your home and how “ready” it is.) Whether you want to be home for this process is entirely up to you.
What Happens if I’m Not Ready?
We all get busy and put the cleaning off for last minute. Although, we don’t recommend it, we know it’s a reality of getting busy. The short answer: if you aren’t able to spruce it up, we will! It’s our job to make your home SHINE, we would be doing you a disservice if we didn’t touch a thing.
Who Moved My Cheese? (We Did)
Everyone who lives on the property needs to know this is happening -- your spouse, your son, your tenants, etc. No one likes having their personal items moved by strangers. Get everyone on the same page about what needs to happen so we don’t have any surprises. We would greatly appreciate it!
Marketing Matters
What marketing do we actually do for your home? If this isn't your "world" all the marketing may sound similar. But, we go the extra mile! See the list here:
Professional Photography and Editing
Multiple Listing Service
Zillow + 200 Additional Sites
Facebook Pages
Facebook Marketplace
Instagram Posts
Instagram Stories
Direct Realtor Emails
Craigslist
New Listing Posts
Open Houses & Events
Customized Listing Flyers
Yard Signs
Getting Offers on Your Home
When an Offer to Purchase is Received
• Explain the offer to you and answer your questions.
• Point out potential advantages and disadvantages of the offer and clarify choices available.
• Prepare an estimate of proceeds based on the proposed price and terms.
• Require proof of buyer’s financial capability to close.
• Negotiate through the buyers Realtor and handle any counter offers.
When an Offer is Accepted
• Negotiate on your behalf in order to reach a final agreement that is favorable to you in both terms and price.
• Explain, in detail, all the steps that will occur for a successful closing, and answer any questions you may have.
• Work with the buyer’s Realtor, mortgage company, title company and escrow to help coordinate activities with them, the surveyor, and the appraiser to keep the transaction moving forward.
• Monitor progress of inspections during a potential option period and report on any questions or issues that might arise, in order to ensure a timely closing.
• Keep in constant contact with the buyer’s lender and update you on the progress of their loan.
• Assist you in handling details required for the completion of the transaction.
• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.
• Review documents prepared for closing and verify that your closing costs are as expected.
• Attend closing with you.
Precision Home Group is based in Anchorage, and provides real estate services to Southcentral Alaska. We will keep you informed on current trends and market dynamics to help you make the best informed decision. If you are interested in purchasing a home, get in touch with our experienced real estate agents! Our team of experts will negotiate great deals for your home and help you navigate the buying or selling process every step of the way. If you are looking to get into a property that makes sense, or need help analyzing a potential property, reach out at 907-302-1011 or email at matthew@precisionhomegroup.com.
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