Creating meaningful content to post on social media is important for retaining your audience and setting yourself up for a larger client base. In order to be successful at posting content, you need to have a balance of work and personal life. We want to let you in on a few rules you might want to consider following as a working professional.
Use the majority rule to keep you on track for having a successful, systemized social media account. A large majority of your content should be community and lifestyle based, and the rest of your content should be related to business and real estate -- This is a handy rule to follow when you aren’t sure what to post.
Community and lifestyle based content will add value, build meaningful relationships with your followers, and ultimately, attract clients. This is where you can add your personal touch by posting content such as local events, articles for clients and home, and keeping people up to date on your journey as a Realtor.
Business and real estate content should educate prospective clients on real estate, keep them informed about the market, and have regular updates on your business in general. Utilize your own Facebook business page by going to other pages that have helpful community events or business articles that you can share on your own account.
Why Use Social Media?
Social media creates a great first impression because it gives potential clients a chance to see how passionate you are about what you do. When choosing a platform, start with the ones that interest you. This makes you more likely to post regularly and get the most engagement from your followers. Be sure to update your social media accounts consistently, so clients will know you're still doing business. Follow similar accounts to establish awareness, drive engagement by posting regularly, and schedule content ahead to save time.
Did You Know?
Some Helpful Tips
Here are some things to consider to get ahead and be on top of your game when it comes to posting on social media.
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